Companies can lose their license to operate if they don’t join the conversation around them…
Over the last decade, I’ve worked with organizations that have faced scrutiny from the public or government that threatens their ability to operate in the United States and worldwide. Sometimes, crises are self inflicted, other times, they are born from the perfect storm of culture, politics, and circumstance. I help organizations strategize and build advocacy programs that speak to governments and mobilize grassroots movements to influence members of Congress, regulators, and key stakeholders to ensure business and brand survival.
Selected Programs & Results
Showing the world how Google is harnessing the power of Responsible AI. When the federal government threatened to break up Google’s Ad Business, our team strategized, built, and managed the Google Public Policy Hub to show lawmakers how Google is a helpful tool for good. We introduced the concept of “Responsible AI” and told the stories of people who use the tool for good.
Results:
Produced 10+ articles to speak to policymakers that demonstrated how AI is helping with critical issues in society with a focus on the economy, small businesses, local government, and cybersecurity
Advised on digital content strategy to respond to live events and moments key to Google’s AI program
Advised on public policy strategy to ensure Google spoke in a voice that was compatible with regulators
A campaign demonstrating how small businesses use the internet for growth. Built from scratch, this coalition of small businesses nationwide advocated for the ad-supported internet, a tool they use for growth. The coalition was born after the federal government threatened to limit how tech companies can leverage ad businesses alongside their other business models.
Results:
15K+ letters to Congress
7+ meetings with members of Congress
751 million in web traffic to outlets with I4G earned media
Notable mentions by members of Congress during critical Congressional hearing
#LifeHacks to help you leverage your credit card rewards. The proposed Credit Card Competition Act (CCCA) aims to break up the duopoly of Visa and Mastercard and can make it more difficult for credit card providers to offer rewards. We built and executed a strategy where influencers successfully drove awareness by educating and activating consumers to protect their credit card rewards on Meta.
Results:
CCCA influencer campaign exceeded all program expectations, resulting in 7MM impressions and an astounding +34 points lift in awareness of the bill
Paid effort on Meta reached target consumers, generating a paid CTR over 4x greater than the benchmark (5.2K link clicks)
Organic content exceeded benchmarks with a 0.05% CTR in line with benchmarks (628 link clicks)
