“Sneakers aren’t just about what you wear on your feet; they’re about who you are, where you come from, and where you’re going.”
When the Under Armour ICON team wanted to help sell more sneakers on their all-access customizable platform, our team was ready to help. After exploring the platform, we developed a concept for a new series called the ICON Creator Collabs, hosted by world-famous Sneakerhead YouTuber Jacques Slade.
